BREEZ

Global Coffee Brand Design

A brand concept inspired by the iconic work of Saul Bass. Drawing from his mastery of typography, bold patterns, and dynamic compositions, I developed a cohesive branding strategy for an international bakery and coffee chain.

Graphic Designer, UX Designer

2 Weeks

2 Designers

Figma, Adobe Illustrator

Overview

Where the Inspiration Began

For this project, I explored the distinctive style of Saul Bass and applied his design principles to create a unique brand identity.

BREEZ, an international bakery and coffee chain, draws inspiration from his bold typography, dynamic compositions, and iconic visual storytelling, resulting in a cohesive and memorable branding concept.

Saul Bass’ Iconic Work

Ideation

▪ BRAND STATEMENT & KEYWORDS

▪ MOOD BOARD

▪ LOGO SKETCHES

When sketching the logos, I initially felt stuck trying to represent coffee or products tied directly to the brand.

But then I shifted focus to the bigger picture—its core ideas of being international and spreading. That’s when we started exploring…

▪ FINAL LOGO DECISION

▪ COLOR

Primary Colors

Secondary Colors

▪ TYPOGRAPHY

▪ DESIGN ELEMENTS

Brand

▪ FINAL DESIGN

Digital Presence

▪ MOBILE APP

▪ WEBSITE

Identity

▪ POSTERS

▪ MARKETING MOCKUPS

▪ CUPS / BOXES

▪ GIFT CARDS

▪ MERCH

Design

UI KIT

Setting up the foundation…

As a first step, I established the display configuration, grid system, and content layout for both the cluster and ICS to create a strong foundation for the design.

Then, I created a UI kit and design system for the redesign, refining them through multiple iterations. The first version lacked full integration of Jeep’s brand identity, while later iterations explored using Jeep’s signature orange, a more consistent icon style, and a cohesive system that unified the look and feel across screens.

1st Version

Final Version

DESIGN DEVELOPMENT

For the cluster redesign, I explored different gauge layouts and chose two: a Standard Gauge Layout as the default for normal driving, and a Dynamic Gauge Layout as an alternate view that highlights richer center content.

Cluster

For the gauge design, I explored different gradients, strokes, and styles to match the feel of the new redesign. I also tested various cluster shapes to ensure there was enough space to consistently display all necessary content.

Gauge Iteration