A redesign of Jeep’s digital interfaces (cluster & infotainment system) to create a more intuitive and modern driving experience.
Visual Designer, UX Designer
1 Month
Solo
Figma
Overview
Redesigning Wrangler’s Digital Interfaces 🚗
by addressing key pain points and introducing a youthful, modern energy— while thoughtfully refining interactions within Jeep’s established brand identity.
Research
▪ BRAND IDENTITY
American brand, now owned by multi-national corporation Stellantis.
Founded: 1941
Known for:
Iconic off-road vehicles
Military roots (originated from WWII vehicles)
Voice
Values
▪ FRICTION POINTS
Weak Brand Expression
Digital interfaces feel outdated
Physical controls limit flexible brand expression across different gauge styles and driver needs
Cluster and ICS lack visual harmony, weakening brand identity
Confusing User Interface
Inconsistent visual design between the cluster and infotainment system (iconography, color, layout)
Overly layered navigation makes it hard to access key features (e.g. off-road pages)
Final Design
▪ DESIGN DECISION
Cluster 💡
ICS 💡
▪ FINAL PRESENTATION
Before Changes
After
Reflection
LESSONS ☁️
This project was a great chance to dive into automotive UX and see how design adapts to different contexts and user expectations. I learned how small details can dramatically impact quality and brand feel—especially in gauge design, where precision and brand alignment are critical. I also gained a better sense of balancing brand colors to keep the design unique without defaulting to grayscale.
CHALLENGES ⛈️
I had full freedom on this project, which meant identifying friction points and crafting solutions from scratch. While ambiguity is often tough for me, this became a valuable exercise in embracing uncertainty, staying creative, and being proactive.
IMPROVEMENTS ☀️
Given how many layers there are to automotive experiences, my next step would be exploring more screens and interactions to build on this foundation and deepen my understanding.
