A brand concept inspired by the iconic work of Saul Bass. Drawing from his mastery of typography, bold patterns, and dynamic compositions, I developed a cohesive branding strategy for an international bakery and coffee chain.
Global Coffee
Brand Design
BREEZ
my role.
Graphic Designer
UX Designer
tools.
Figma
Adobe Illustrator
team.
2 Designers
duration.
2 Weeks, 2024
The Overview
For this project, I explored the distinctive style of Saul Bass and applied his design principles to create a unique brand identity.
BREEZ, an international bakery and coffee chain, draws inspiration from his bold typography, dynamic compositions, and iconic visual storytelling, resulting in a cohesive and memorable branding concept.
Saul Bass’ Iconic Work
The Ideation
Brand Statement & Keywords
Moodboard
Logo Sketches
When sketching the logos, I initially felt stuck trying to represent coffee or products tied directly to the brand.
But then I shifted focus to the bigger picture—its core ideas of being international and spreading. That’s when we started exploring…
Final Logo Decision
Color
Primary Colors
Secondary Colors
Typography
Design Elements
The Brand
Final Design
